Prof. Dr. Moritz Petersen

Associate Professor
Sustainable Supply Chain Practice

Co-Director of Center for Sustainable Logistics and Supply Chains (CSLS)

Prof. Dr. Moritz Petersen is an Associate Professor of Sustainable Supply Chain Practice at Kühne Logistics University (KLU).

He is also the Co-Director of KLU's Center for Sustainable Logistics and Supply Chains (CSLS). His research focuses on decarbonizing logistics and advancing the Circular Economy, through operational, behavioral, and technological measures. Before joining KLU in 2016, he completed his PhD at Hamburg University of Technology under Prof. Dr. Wolfgang Kersten.

Prof. Petersen’s research involves collaborations with industry, academia, and international organizations. Notable projects include the Horizon 2020 CREAToR project on polymer recycling and the GATE project funded by the German Ministry of Economy, focusing on GHG emissions data exchange. He also works with organizations such as the Smart Freight Centre and the World Bank. His work has been published in leading journals, including IEEE TEM and IJOPM.

Prof. Petersen teaches courses on Supply Chain Sustainability, Circular Product Development, and Lean Logistics Operations at KLU and other institutions. He emphasizes interactive teaching methods, such as Virtual Reality and factory simulations. He is also active in outreach, speaking at events like the Deutscher Logistik-Kongress and co-hosting the podcast “Das Gleiche in Grün?!”

Up Close & Personal

“What sets the KLU apart for me is the relevance of our research for people's everyday lives."

– Prof. Dr. Moritz Petersen

Teaching

  • Innovation in Sustainable Product Development and Supply Chains
  • Lean Management and Operations Value Improvement
  • Design Thinking for Sustainable Product Development

Research Areas

  • Circular Economy
  • Closed-Loop Supply Chains
  • Decarbonization of Logistics and Supply Chains
  • Environmental Sustainability
  • Logistics
  • Supply Chain Sustainability
  • Sustainable Logistics
  • Technology Innovations in Supply Chain

Selected Publications

Abstract

Blockchain is an emergent technology concept that enables the decentralized and im-mutable storage of verified data. Over the last few years, it has increasingly attracted the attention of different industries. Especially in Fintech, Blockchain is hyped as the silver bullet that might overthrow today’s payment handling. Slowly, the logistics and supply chain man-agement community realizes how profoundly Blockchain could affect their industry. To shed light on this emerging field, we conducted an online survey and asked logistics professionals for their opinion on use case exemplars, barriers, facilitators, and the general prospects of Blockchain in logistics and supply chain management. We found most of our participants are fairly positive about this new technology and the benefits it offers. However, factors like the hierarchical level, Blockchain experiences, and the industry sector have a significant impact on the participants’ evaluation. We reason that the benefits over existing IT solutions must be carved out more carefully and use cases must be further explored to get a rather conservative industry, like logistics, more excited about Blockchain.


Abstract

Developing more sustainable products provides an opportunity to address wasteful consumption practices. Yet, despite their best efforts to improve product sustainability, many companies admit to lacking a comprehensive sustainability strategy. Further, they have only limited insights into their consumers' expectations towards product sustainability. This manuscript presents the findings of a behavioral experiment on consumers' reactions towards companies' development efforts. We investigate how the development efforts “more sustainable materials” and “green exterior design” influence consumers' perceptions of product quality, sustainability, and aesthetics for two exemplary products. In summary, both efforts signal higher product sustainability to consumers. Yet, this may come at a cost as these changes may also signal impediments with respect to quality and aesthetics. We juxtapose our findings with signaling theory to derive implications for research and practice.


Abstract

This chapter provides information to assist in adopting successful decarbonization roadmaps or decarbonization projects by focussing on value chains. The authors emphasise the importance of understanding the various activities and processes involved in creating value for companies in the maritime sector and their interdependence on other parts of the value chains in which they operate. They emphasise that decarbonization should be seen as a joint undertaking of multiple intertwined value chains. Only with this broad perspective can the available decarbonization enablers be assessed holistically and implemented in the timescale that society is increasingly demanding.


Abstract

Human factors, such as an individual's competences and attitudes, have a decisive impact on the results of product development processes, especially in companies with small product development teams. Sustainability considerations further amplify this impact as such a multifaceted issue results in an extra layer of product requirements and hard-to-make decisions on tradeoffs. This paper explores the interplay of corporate sustainability and the individual approaches product developers exhibit toward improving product sustainability. For this purpose, a grounded theory study in the German consumer goods industry is conducted. Thirty-two expert interviews with product development managers and extensive secondary data are collected and analyzed. It is found that the corporate sustainability approach heavily influences how developers comprehend sustainability and how they conceptualize it for their product portfolio. Explicitly, the products considered for sustainability improvements, their innovation level, and the use of design stereotypes to signal sustainability improvements emerge as key decision levers. The findings emphasize that the human factors in the context of product development, specifically concerning sustainability, warrant more academic attention. Also, it is demonstrated that companies need to be aware of the organizational environment which they are providing for their developers when pushing for product sustainability.


Abstract

Recycling activities are complex and involve many actors. Recycling supply chains are under increasing pressure due to higher volumes of waste and rising requirements regarding the treatment and quality of the secondary raw materials. We aim to identify challenges and best practices in recycling supply chains. The analysis comprises the recycling supply chains of waste electrical and electronic equipment (WEEE), plastics packaging, construction and demolition, glass, and paper waste. 36 interviews with actors from different stages of the recycling process are analysed using qualitative content analysis. The results show that the main challenges are related to impurities in the waste streams resulting, among other reasons, from wrong disposal, treatment with unsuitable equipment, or inadequate product design. Furthermore, we highlight that a joint effort of the different actors in the supply chain is necessary to overcome the current challenges and improve the quantity and quality of secondary raw materials.


Research Projects

GATE: Holistic reporting of transport emissions from SMEs

Moritz Petersen

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BLINK: Blockchain for the circular economy

Moritz Petersen

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ChainLog: Identifikation und Bewertung von Einsatzpotentialen für Blockchains in Logistik und SCM

Moritz Petersen

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CREATOR: Collect raw materials, REmove flAme reTardants and Reuse secondary raw materials

Moritz Petersen

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Academic Positions

Since 07/2024Associate Professor in Sustainable Supply Chain Practice at Kühne Logistics University, Hamburg, Germany

2021 - 06/2024

Assistant Professor in Sustainable Supply Chain Practice at Kühne Logistics University, Hamburg, Germany
2016 - 2021Senior Researcher at Kühne Logistics University, Hamburg, Germany
2010 - 2015Research Associate at the Institute of Business Logistics and General Management,
Hamburg University of Technology

Education

since 2017Habilitation in the field of supply chain management at Hamburg University of Technology, Supervisor: Prof. Dr. Wolfgang Kersten
2017Dissertation in engineering at Hamburg University of Technology (TUHH) Thesis topic: “Considering Sustainability in the Development of Consumer Goods”
Supervisors: Prof. Dr. Wolfgang Kersten, Prof. Dr. Heike Flämig

2010

Diploma in Industrial Engineering, HWI Hamburg (collaborative study program by University of Hamburg, Hamburg University of Technology, and Hamburg University of Applied Sciences)
Degree: Diplom-Wirtschaftsingenieur (Dipl.-Ing. oec.)

Media Appearences

ZERO

Wer sich um Nachhaltigkeit kümmert, muss einstecken können

Read article (in German)

Klimafakten.de

Ob im Wald, im Weinberg oder auf dem Fluss: mehr Arbeit, höhere Risiken

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Klimafakten

Trotz Stürmen und Fluten immer zur Stelle sein

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Verkehrsrundschau

Green Freight Report 2024: Transporeon zur Dekarbonisierung des Güterverkehrs

Read article (in German)