Yana Asenova started her PhD program at Kühne Logistics University under the supervision of Prof. Dr. Jan Becker and Prof. Dr. Christian Barrot in February 2023. Her research focuses on Marketing and Business Innovation within the entertainment industry, with specific focus on the music industry.
Yana completed her Bachelor and Master of Science in Management at Kühne Logistics University. During this time she developed an interest in the field of data-driven marketing and pursued a career as Analytics Expert in Datalogue GmbH. During her time with the company, she supported multiple clients with deriving valuable insights from their data to optimize their marketing and sales efforts. In addition, she established a strong approach in translating complex data science methods into accessible information that were used in strategic decisions in various industries.
Her strong interest in the Music Industry led her to seek deeper knowledge in this area and complete a second Master's degree in Music Business Innovation at IMB International Music Business School in Barcelona. There she got the chance to work on real challenges companies like YouTube Music and Sony Music face daily and learn from dozens of professionals across the industry.