Understanding the Economic and Ecological Rational of Reusable Packages

Waste from packaging is currently attracting a lot of attention in the Consumer Packaged Goods (CPG) industry. For instance, waste from plastic packaging is a major source of pollution on land and in the oceans and there is an increasing societal pressure on manufacturers and retailers to reduce the amount of packaging. This gives rise to many new initiatives to Reduce, Reuse and/or Recycle packaging, in accordance with the triple-R model of circular economy. This research particularly focuses on the second R of the circular economy model, i.e. Reuse of packaging. The purpose of the research is to develop an in-depth understanding of the economic and ecological rationale of various reusable packaging models.

Mahyar is a PhD candidate in the field of Sustainable Operation Management & Logistics at Kühne Logistics University under the supervision of Prof. Dr. Yann Bouchery (KEDGE), Prof. Dr. Sandra Transchel (KLU) and Prof. Dr. Jan Fransoo (Tilburg) since February 2020. His research is in the field of operational management of reusable packages. Mahyar received his master`s degree in Industrial Engineering at the University of Tehran in Jan 2017. His master thesis was “Designing dynamic cellular manufacturing systems integrated with supply chain design”. Before joining KLU, Mahyar worked as a Senior Production Planner in the automotive industry in Iran.