Greening Container Transportation: The Economics of a Sustainable Liner Shipping Industry

On May, 11th, 2011 Michele Acciaro, Det Norske Veritas (DNV), will give a lecture on the topic "Greening Container Transportation: the Economics of a Sustainable Liner Shipping Industry". The lecture is open to the public. Space is limited, so please register ahead of time.

Past event — 11 May 2011

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Prof. Dr. Michele Acciaro

Associate Professor, Department of Strategy and Innovation

Copenhagen Business School (CBS)

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The last decade has witnessed an increase in the consideration of environmental factors in the liner shipping industry, mostly as a consequence of regulation and media attention. Policy measures and the threat of public indictment have acted as powerful incentives for ocean carriers to make global supply chains greener. Although shipping is one of the most environmentally friendly modes of transport, it can be argued that still a lot can be done to reduce the environmental impacts of the industry.

The presentation will show that a possible way of integrating environmental factors in global logistics processes is by means of linking them to the value propositions that liner companies can offer to their customers. In particular the presentation will focus on how to do this through adequate pricing mechanisms. Pricing in liner shipping and other logistics services has been the subject of a renewed academic interest since the decline of the conference system and the development of door-to-door pricing strategies. Through a review of the economics of pricing in the liner industry, the presentation will discuss how non-linear forms of pricing are a valuable method to integrate the environmental dimension in container shipping.


Michele Acciaro is Senior Researcher – Green Shipping at the Research and Innovation department of Det Norske Veritas AS (DNV) in Høvik, near Oslo. Michele joined DNV in February this year after seven years at Erasmus University Rotterdam where he worked as deputy director and researcher at the Center for Maritime Economics and Logistics (MEL), with which he is still associated.

Michele holds a BSc and a MSc (cum Laude) in Statistics and Economics from the University of Rome “La Sapienza”; a MSc in Maritime Economics and Logistics from Erasmus University Rotterdam for which he was awarded the NOL/APL Prize for Student Excellence; and a PhD in Logistics also from Erasmus University Rotterdam. Michele was awarded the Young Researcher Best Paper Prize at the IAME Annual Conference in Cyprus in 2005.

Since 2001 he worked as a consultant, advisor and researcher in the areas of port finance and investment, terminal management and operations optimisation, green shipping, logistics integration and supply chain pricing and finance. He has lectured at several institutions around the world, he authored over thirty publications and has been invited speaker at industry events such as TOC Europe and Intermodal.

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The Lecture Series

The KLU Lecture Series is a forum for scientists and practitioners to talk and discuss on state-of-the art topics related loosely to logistics and entrepreneurship.