CANCELLED: Optimal Display and Ordering Policies for Perishable Products

Past event — 1 April 2020

Kühne Logistics University
Grosser Grasbrook 17, 20457 Hamburg, Room EE Lecture 2

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Prof. Zümbül Atan

Associate Professor of Supply Chain Management in the OPAC (Operations, Planning, Accounting and Control) Group

Eindhoven University of Technology, NL


We consider the problem of a retailer managing the display, discount pricing and inventory strategy for a perishable product.   In particular, the retailer decides how much to discount the units of the product which are about to expire and where to display them on the store shelves with respect to the fresh units.  We look at the impact of these decisions on the retailer’s profit as well as on the amount of product which is wasted. We identify combinations of the product display and price discount strategy which can increase the retailer’s profit and decrease waste at the same time.  

Zumbul Atan is an associate professor of supply chain management in the OPAC (Operations, Planning, Accounting and Control) Group of the Department of Industrial Engineering and Innovation Sciences at Eindhoven University of Technology (TU/e). She is a founding member of the European Supply Chain Forum (eSCF) Data2Move Community and the Research Director of the FMCG Community. Zumbul's research is broadly focused on multi-echelon inventory theory, retail operations and revenue management. She has conducted a large number of projects with industry and her research is published in leading journals (including Manufacturing & Service Operations Management, Production and Operations Management, IISE Transactions, Naval Research Logistics, European Journal of Operational Research). Zumbul chairs the Dutch Operational Management and Logistics Conference and she has been in the scientific committees of multiple international conferences. She has earned multiple university- and departmental-level teaching awards.

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Birgit Kappert

Program Manager