Degree program: BSc Business Administration
This lecture is designed as an introductory module, providing the most important concepts and core principles of microeconomic thinking. It focuses on issues like how consumers make choices, how the firm production process can be described in economic terms, how firms allocate resources, why prices rise and decline on the markets, or how to make decisions when your profit is not only dependent on your own strengths and weaknesses, but also on the decisions of others.
|Offered by||Prof. Dr. Günter Lang|
|ECTS credits||6 credit points|
|Method of examination||Written exam (50%), Tests (50%) or Oral examination (100%)|