Eda Kalayci

PhD Candidate

Eda Kalayci

PhD Candidate

Eda Kalayci joined KLU in September 2019 as a PhD candidate in the field of Marketing under the supervision of Prof. Dr. Jan Becker (Kühne Logistics University), and her research focuses on omni-channel retailing. 
She completed her Bachelor’s degree in Transportation and Logistics at Istanbul University, and her Master’s degree in Production Management and Marketing at Marmara University in 2018. In her Master’s thesis, she studied the relationship between owned and earned media activities of firms, trust and consumer loyalty constructs.
During her Master’s degree she worked as a Research Assistant at Istanbul Gelisim University in the field of Logistics. 



Academic Positions

Since 2019

Research Assistant, Kühne Logistics University, Hamburg, Germany

2016 Research Assistant, Istanbul Gelisim University, Istanbul, Turkey

Professional Experiences


Internship, DB Schenker Arkas, Istanbul, Turkey


Since 2019

PhD Candidate in Marketing, Kühne Logistics University, Hamburg, Germany

2018 Master of Arts in Production Management and Marketing, Marmara University, Istanbul, Turkey
2016 Bachelor of Arts in Transportation and Logistics, Istanbul University, Istanbul, Turkey
2015 Erasmus Program in Transportation Sciences, Czech Technical University, Prague, Czechia

Conference Presentations

Kalayci, E. and Eren-Erdogmus, I. (2018, October). Earned or Owned Media: Which Effects Performance Better? Paper presented at the 26th EBES Conference, Prague.