Electronic Business

Degree programs: MSc Management, MSc Logistics & SCM, MSc Business Analytics and Data Science

Introduction to Electronic Business

• Technical Framework

• Legal Framework

• Economics of the Internet

• Brief history of E-Business

E-Business Strategy

• Business Models

• Start-up vs. Corporate

• Pioneer vs. Clone

• Internationalization

E-Business Operations

• Supply Chain Management (SCM)

• E-Procurement

• Customer Relationship Management (CRM)

Online Marketing

• Search

• Display

• Social

Course facts

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