Electronic Business

Degree programs: MSc Management, MSc Logistics & SCM, MSc Business Analytics and Data Science

Introduction to Electronic Business

• Technical Framework

• Legal Framework

• Economics of the Internet

• Brief history of E-Business


E-Business Strategy

• Business Models

• Start-up vs. Corporate

• Pioneer vs. Clone

• Internationalization


E-Business Operations

• Supply Chain Management (SCM)

• E-Procurement

• Customer Relationship Management (CRM)


Online Marketing

• Search

• Display

• Social

Course facts

ECTS credits5 Credit Points
Tracks Standard Track, Part-Time Track, Fast Track
Method of examinationProject Work