American Marketing Award for Professor Sönke Albers

Prof. Dr. Dr. h.c. Sönke Albers

Professor Dr. Dr. h.c. Sönke Albers has received two awards for his outstanding achievements in the field of marketing. The American Marketing Association (AMA) presented him with the Lifetime Achievement Award 2020 in the field of sales management. The European Marketing Academy (EMAC) had previously elected Professor Albers as Dean of Fellows 2020-2022. He is thus the spokesman for the twenty-five Fellows for special merits.

The American AMA has awarded the annual prize for special lifetime achievements digitally on February 19th, 2021. The ceremony was accompanied by three laudators, Prof. Dr. Manfred Krafft (Universität Münster), Prof. Dr. Murali Mantrala (University of Kansas) and Prof. Christian Barrot, Dean of Programs at KLU.

"His outstanding contributions to the marketing discipline on both the institutional level as well as the personal level as mentor and academic teacher make Sönke Albers an absolutely worthy recipient of this Lifetime Achievement Award“, Prof. Christian Barrot in his laudatory speech.

In the field of sales management and personal sales, this is the highest award. The American Marketing Association is the world's leading scientific association in the field of marketing and publishes top journals like the Journal of Marketing and the Journal of Marketing Research.

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