Jonah Blits

PhD Candidate

Jonah Blits started his PhD program at Kühne Logistics University in September 2023 under the supervision of Prof. Dr. Alexa Burmester and Prof. Dr. Sandra Transchel. His research focuses on the impact of reusable packaging on B2C supply chains.

Prior to graduating from KLU with a Master of Science in Management and a focus on Digital Transformation, he completed a dual bachelor’s program in Supply Chain Management where he specialized on the optimization and model shift of transport concepts.

In addition to his academic background, he was able to obtain more than four years of industry experience in consulting and implementation roles. Jonah worked for multinational supply chain companies on innovative projects to integrate digital solutions and optimize processes to drive sustainable change. These projects allowed him to engage in cross-cultural exchanges at 11 different locations spread across five European countries.

Networks

Education

Since 2023PhD candidate at Kühne Logistics University, Hamburg, Germany
2020 - 2022Master of Science in Management, Kühne Logistics University, Hamburg, Germany
2015 - 2018Bachelor of Arts in Logistics and Supply Chain Management, IUBH University of Applied Sciences, Bremen, Germany
2007 - 2015Allgemeine Hochschulreife, Gymnasium Mariengarden, Borken, Germany

Professional Experience

2022 - 2023Management Consultant, Accenture GmbH, Hamburg, Germany
2021 - 2021Student Consultant, Capgemini Invent, Hamburg, Germany
2020 - 2021Working Student, Duvenbeck Assembly & Logistics GmbH, Bremen, Germany
2018 - 2020Key-Account Manager, Duvenbeck Solution & Engineering GmbH, Bocholt, Germany
2015 - 2018Dual Bachelor Studies, Duvenbeck Consulting GmbH & Co. KG, Bocholt, Germany

Awards

2026     Honorable Mention in EMAC Sheth Foundation Sustainability Research Competition 2026 
An Honorable Mention (among the top 3 submissions from 65 submissions) was awarded to: Jonah Blits (PhD Candidate at Kühne Logistics University) –“Tax for the Trash? Evidence from a Municipal Packaging Tax on Single-Use Takeaway Packaging”. It is a joint project with Prof. Dr. Sandra Transchel & Prof. Dr. Alexa Burmester.

Publications

Abstract

Sustainability has become a critical concern of many societies worldwide. The need for a more sustainable mode of producing and consuming goods and services while balancing related environmental, social, and economic consequences (i.e., the triple bottom line) is evident. Although research offers insights into many aspects of this necessary transformation, little is known about the extent to which firms and consumers stress environmental, social, and economic sustainability in their communication. This research addresses these questions by conceptualizing the interplay between sustainability-related firm-generated and user-generated content as a signaling phenomenon. In addition, the authors develop a custom dictionary that enables researchers and practitioners to identify and analyze sustainability-related textual data. An illustrative application based on major data sources (corporate websites, Amazon, and YouTube) indicates significant divergence in how firms and consumers communicate about sustainability. Building on this first conceptual and empirical foray into sustainability-related firm-generated and user-generated content, this research outlines open research questions and potential use cases for the provided analytical tool.