Digital Management & Innovation

Your specialization in our Bachelor in Business Administration (BSc)

Digital Management & Innovation

Your specialization in our Bachelor in Business Administration (BSc)

Be part of shaping the digital transformation.

If you are excited by new technologies, digital platforms, and data-driven programs, studying your Bachelor’s in Business Administration with us is the right choice. Data is now one of the world’s most valuable resources and knowing how to leverage it is a game changer. In this degree program, you will quickly learn how to harness and analyze data – making you ready to revolutionize businesses.  

Our Bachelor of Science in Business Administration is the perfect foundation for launching an international career. And with the profile “Digital Management and Innovation” you’ll gain the knowledge you need for a career in our digitalized world.  

Interested in learning more about our Bachelor in Business Administration? Visit main program page for detailed information.  

Now, let’s take a look at how KLU’s Bachelor’s degree program in Digital Management and Innovation can help you get ahead.

Digital Management and Innovation

Meet our Professor André Ludwig. He is Associate Professor of Computer Science in Logistics. In this vidoe he will give you a short introduction to the profile Digital Management and Innovation.

DIGITAL MANAGEMENT AND INNOVATION

With each year, the world becomes more connected creating a global economy, this profile will kick-start your international career. Join this session to hear from KLU students on their experiences, and take part in a short ‘mock lecture’ on the ‘International Value of Branding’ from our KLU professor Alexander Himme.

SPECIAL FEATURE: PROFESSOR DEBATE

This discussion was moderated by Prof. Dr. Christian Barrot, and featured perspectives from Prof. Dr. Alexander Himme (International Management), Dr. Moritz Petersen (Sustainable Management), Prof. Dr. Sandra Transchel (Supply Chain Management) and Prof. Dr. Henrik Leopold (Management Information Systems).

Study Digital Management and Innovation

Dive right in with classes on: 

  • Programming with Python 
  • Operations Management 
  • Data Analytics and Visualization 
  • Process Analytics and Automation 
  • Digital Economy 
  • Innovation and New Business Projects 

Equip yourself with the skills needed for a digitalized world: 

  • Recognize the potential and limitations of management information systems. 
  • Overcome business challenges by translating them into models, algorithms, and data-driven strategies. 
  • Learn to code and grasp the essentials of data management. 
  • Process, analyze, and turn big data into actionable insights. 
  • Understand how the digital economy is reshaping the business landscape. 
  • Explore the role of innovation and what drives success in new markets. 
Tamara Straub Lopez

KLU is not just any ordinary university. The multitude of opportunities KLU offers to students, like visiting companies and networking events, are incredibly advantageous and really helpful for the future. On top of that, there is close contact to professors in interactive classes, who never hesitate to answer any of your questions.

Tamara Straub Lopez, Student BSc Management, Class of 2020

KLU student Boije

The best thing about KLU is the quality of teaching. The lecturers are both adept at presenting content and taking interest in their students' viewpoints. I would tell any prospective students to jump at the opportunity to study at the KLU. People here have been extremely friendly and helpful, making my time here in Hamburg an unforgettable experience.

Boie Fajersson, Student BSc Management, Class of 2018

KLU student Emily

At KLU, I am able to interact in a multicultural environment, learn about new cultures and I feel part of the KLU-family. This university and the people keep my motivation high and teach me about more than just academic topics, like respect and equality. It is like a second home for me.

Emily von Bergen, Student BSc Management, Class of 2020

Hauke Schnepel

What I value about the KLU is two-fold: it provides an excellent academic foundation for a successful future, and it encourages you to grow as an established individual, fostering confidence and approachability.

Hauke Schnepel, Student BSc Management, Class of 2020

KLU student Andres

One of the things I like the most about being at KLU is the comfortable study environment KLU offers. Not only do you feel comfortable on campus, but you also get to meet people with different backgrounds and work alongside with them, giving each student a very unique way of developing themselves throughout their studies.

Andrés Escalante, Student BSc Management, Class of 2020

KLU student Ellen

For me the highlight of being a student at KLU is definitely the community. From the students to the faculty and staff, everyone has been incredibly welcoming and supportive from day one.Their support allows me to excel academically and guides me in the right direction on my career path. And, because of the international student body, I am able to discover many different cultures. The overall encouragement and diversity create a very special atmosphere on campus.

Ellen Huang, Student BSc Management, Class of 2020

KLU student Sebastian

You can consider KLU as a “gateway to the world,” as they say in German. An intercultural university with students of more than 30 nationalities located in Hamburg, KLU gives students the opportunity to connect with people from all around the world and to experience a multifaceted city. I could not imagine a better place for taking the first step into my future and establishing my own network.

Sebastian Tschirner, Student BSc Management, Class of 2019

Mulan Bartz

Studying at KLU is an all-inclusive package. Coming here every day means meeting with my friends — who are as passionate about our subjects as I am. Classes are very interactive, and our professors are highly supportive. The beautiful facility plus the ideal location in HafenCity make the whole experience even more enjoyable. I am happy that I chose KLU!

Mulan Bartz, Student BSc Management, Class of 2019

John Kaller, Student BSc Management, Class of 2018

I have always enjoyed talking and discussing all kinds of matters with people from other cultures. At KLU, the small classes create a level of intimacy and exchange with other students and professors you won’t find anywhere else.

John Kaller, Student BSc Management, Class of 2018

Kim Bredemeyer, Student BSc Management, Class of 2018

Studying at KLU means having many different parts of the world on campus but still being in the beautiful city of Hamburg. Knowing that support is there for every aspect of our studies is a special feeling – it makes studying at KLU an exciting time.

Kim Bredemeyer, Student BSc Management, Class of 2018

KLU student Vanessa

The courses at KLU are carefully synchronized, leading to  fast progress through the content without unnecessary repetition. The small size of the classes allows me to ask questions to the professor, if something is unclear. The lectures are often complemented by practical examples or projects illustrating the theory in a real-world context. The projects create a vivid, motivated atmosphere in class, which makes me enjoy my studies at KLU very much.

Vanessa Wolgien, Student BSc Management, Class of 2019

KLU student Lee

The KLU-Experience not only includes learning theoretical concepts in class but also experiencing their implementation outside of the classroom. For example, our excursions to Lufthansa Technik Logistik Services and the container terminals at the harbor were extremely interesting and valuable.

Lee Weisgerber, Student BSc Management, Class of 2019

Angie Khullar, Student BSc Management, Class of 2017

KLU facilitates the network of opportunities and aids in gaining a broader perspective on different aspects of business. It’s a rewarding experience to be a part of KLU.

Angie Khullar, Student BSc Management, Class of 2017

Dana Balschuweit, Student BSc Management, Class of 2017

I experience KLU as an extraordinary university with a career-enhancing, carefully considered degree program concept. Students are not just treated as numbers but as individuals, which has reinforced my decision to study at KLU.

Dana Balschuweit, Student BSc Management, Class of 2017

Ann-Christin Stermann, Student BSc Management, Class 2017

One of my favorite things about KLU is the semester abroad. It gives you the perfect opportunity to find out more about a specific country and maybe to learn the language as well.

Ann-Christin Stermann, Student BSc Management, Class 2017

Discover our modern campus – in the middle of Hamburg's vibrant HafenCity!