Alexander Rochlitzer is a PhD candidate in the fields of Data Science and Process Analytics at Kühne Logistics University under the supervision of Prof. Dr. Henrik Leopold and Prof. Dr. André Ludwig since September 2021. He received his M.Sc. degree in Global Logistics and Supply Chain Management from KLU and completed a Business Administration programme (B.A.) with a focus on Operations and Supply Chain Management at the Berlin School of Economics and Law. Alexander is conducting research at the intersection of business process management and artificial intelligence. Specifically, he focuses on leveraging technologies such as machine learning to efficiently integrate customer feedback described in social media posts into business processes. He became interested in examining the potential of digital technologies for process improvement when he was involved in implementing an ERP system at ESYS GmbH.