Research Projects of
Prof. Dr. Christian Barrot

Professor
Marketing and Innovation

All Research Projects

SocialMedia_Phase2: Marketing of hedonic media products in the age of digital social media, Phase 2: Needmining – Analysis of social networks for targeted product development

September 2018 – September 2022

Christian Barrot

Deutschlandstipendium

September 2015 –

Christian Barrot

SocialMedia: Marketing of hedonic media products in the age of digital social media

August 2015 – December 2018

Christian Barrot