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Event

Business Analysis without Data

Distinguished Lecture Series in Business Analytics and Data Science

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04.06.2025, 18:0019:00

Kühne Logistics University
Großer Grasbrook 17, 20457 Hamburg, Germany

English
Spoken language

Distinguished Lecture Series in Business Analytics & Data Science

"Business Analysis without Data"

The Distinguished Lecture Series in Business Analytics & Data Science at Kühne Logistics University (KLU) presents public lectures on selected topics in analytics, data science, and their applications across various industries, including logistics and supply chain management. Targeted at students, alumni, industry professionals, and other interested individuals, the series offers insights into the latest advancements, trends, and challenges in these fields. Attendees gain valuable knowledge on how data-driven decision-making can transform business operations and enhance efficiency in today's digital economy.

Business Analysis without Data

Business analysis can thrive even without rich datasets by leveraging qualitative insights and strategic reasoning. This talk explores analytic methods that prioritize theory over pure data accumulation. It deep dives into game theory by dissecting the principal-agent model to reveal hidden strategic dynamics.
Ultimately, the presentation underscores that thoughtful analysis provides robust decision-making tools where data is scarce.

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Speaker

Prof. Dr. Andreas Kilian Gernert, Assistant Professor for Sustainable Operations
Prof. Dr. Andreas Kilian Gernert

Assistant Professor of Sustainable Operations

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Organizers

Abril Perez

Student Recruitment Manager

Betina Sachsse

Event Manager

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