Corporate Strategy and Internationalization
Degree program: BSc Business Administration
The course advances students’ knowledge and understanding in the domains of “corporate strategy”, i.e., how multi-business organizations compete as a collection of multiple businesses and the implementation of such strategies. The course sets a focus on “internationalization”, i.e., the extension of business across national boundaries – a source of both opportunities and problems.
The course focuses on the question how firms can gain corporate advantage in the context of internationalization, i.e., the advantage by competing as a collection of multiple businesses, and on the appropriate organization design to implement such strategy.
Course facts
Offered by | Prof. Dr. Franziska Lauenstein |
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ECTS credits | 6 Credit Points |
Tracks | Intensive Track (BSc), Standard Track (BSc) |
Method of examination | Written assignment (30%), Written exam (70%), Alternative examination format: Oral examination (100%) |