Corporate Strategy and Internationalization

Degree program: BSc Business Administration

The course advances students’ knowledge and understanding in the domains of “corporate strategy”, i.e., how multi-business organizations compete as a collection of multiple businesses and the implementation of such strategies. The course sets a focus on “internationalization”, i.e., the extension of business across national boundaries – a source of both opportunities and problems.

The course focuses on the question how firms can gain corporate advantage in the context of internationalization, i.e., the advantage by competing as a collection of multiple businesses, and on the appropriate organization design to implement such strategy.

Course facts

Offered byProf. Dr. Franziska Lauenstein
ECTS credits6 Credit Points
Tracks Intensive Track (BSc), Standard Track (BSc)
Method of examinationWritten assignment (30%), Written exam (70%), Alternative examination format: Oral examination (100%)

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