As part of the Change Makers Dialogues series, KLU hosted an event in January focused on Communicating Sustainability. Speaker Stefanie Kuhnhen, brand strategist and author, addressed a critical moment for sustainability: while progress is slowing, expectations and credibility standards continue to rise. In her talk, she explored how organizations can communicate sustainability authentically in times of uncertainty, avoiding greenwashing, building trust, and inspiring meaningful change. Drawing on recent research and insights from her book Superpower Sustainable Marketing, the session highlighted how storytelling, purpose, and creativity can help move sustainability from intention to impact.
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