A Systematic Approach to Reusable Packaging
Why isn’t reusable packaging available everywhere for all products yet? To find out, the Wuppertal Institute, Leuphana University Lüneburg, the Mehrwegverband Deutschland e.V., and Kühne Logistics University (KLU) created a “systems map” as part of their joint research project MEHRCE. This innovative tool works similarly to a mind map: it visualizes the challenges and highlights the success factors and interactions within the German reusable packaging system. The map makes these complex interrelationships visible and establishes a common foundation for promoting reusable packaging systems.
Many cafés now offer the option of taking coffee or tea to go in reusable cups. However, this option is rarely taken up. But what needs to happen for reusable options to truly catch on? After all, it can be better for the environment and even more cost-effective for businesses.
This question led to the creation of the so-called Systems Map: It illustrates why single-use packaging is so prevalent and who can help change that. Business and government can use the map as a tool to identify starting points for change. It also highlights options for consumers to support environmentally friendly reusable packaging. For example, clear labeling makes it easy to recognize that a product comes in reusable packaging, making it easier for consumers to make informed choices.
Key Factors for the Adoption of Reusable Packaging in Germany
The researchers identified four ways in which reusable packaging could be more widely adopted in Germany:
- Reusable packaging requires a holistic approach—both socially and technically. To this end, the map provides an overview of the factors that hinder and support its adoption.
- Establish standards for reusable packaging—for example, regarding size and material—because a uniform return process and data (such as location, hygiene status, and availability of empties) facilitate entry into existing reusable systems, such as a yogurt jar that can be returned at any supermarket.
- User-centered design of reusable packaging and processes: for example, the jar for spreads that is easy to scoop out and rinse. Clear labeling and communication create transparency and make it easier for producers and end consumers to use reusable products.
- Clear regulations: These include, for example, binding targets set by policymakers and regulations to reduce packaging waste. Standardization—such as the size of packaging—also helps ensure that binding waste reduction targets can be met.
The Systems Map is available for download at this link and as a digital presentation here. Further information about the MEHRCE community can be found on the Mehrwegverband website.
About the DATIpilot MEHRCE Innovation Community
MEHRCE is an innovation community led by the Wuppertal Institute and the Mehrwegverband that supports and provides funding for community projects under the DATIpilot funding guidelines of the Federal Ministry of Research, Technology, and Space (BMFTR). It brings together over 200 stakeholders from the reusable packaging sector—including reusable system operators, manufacturers, retailers, research institutions, municipalities, and non-governmental organizations. Leuphana University Lüneburg and Kühne Logistics University (KLU) are additional members of the management team.
More Information
- Interactive Systems Map
- Brochure on the MEHRCE Systems Map. The Challenges of the Reusable World from the Perspective of the MEHRCE Community
- Project Description: MEHRCE – Innovative Reusable Systems: The Breakthrough to a Circular Economy in Germany
- Website of Mehrwegverband Deutschland e.V.
- Leuphana: MEHRCE-Project page
- MEHRCE-funded community projects
Wuppertal Institute for Climate, Environment and Energy gGmbH
The Wuppertal Institute is an action-oriented research institute with roots in North Rhine-Westphalia and a global perspective. Together with its stakeholders, the researchers shape transformation processes with the vision of creating a sustainable world for all. To this end, they develop science-based solutions for ecological, social, and economic challenges: from concrete measures for cities and businesses, state and federal governments, and the EU to providing impetus for international climate negotiations. In doing so, the staff always keep the big picture in mind and integrate future-oriented knowledge from various research fields and subject areas.
Mehrwegverband Germany e.V.
The Mehrwegverband Germany e.V. was founded in 2022 and now has approximately 80 members. These include companies and organizations operating across the reusable packaging value chain—from system operators to filling, use, service, logistics, cleaning, and sorting, all the way through to research. The association’s goal is to prevent packaging waste and close material cycles in order to use resources efficiently. Its vision is to establish reusable packaging as a simple and natural solution in all areas of daily life and supply chains.
