Pricing Strategy and Revenue Management

Degree programs: MSc Management, MSc Logistics & SCM, MSc Business Analytics and Data Science

Pricing strategy and revenue optimization – or revenue management, as the latter is also called – focus on how a company can make and update pricing and product availability decisions across its various selling channels in order to maximize profitability. The use of these optimization strategies has transformed the transportation and hospitality industries and has become increasingly important in retailing and the telecommunication, entertainment, financial services, health care and manufacturing industries.

The course will cover topics such as:

• Overview of Pricing

• Market Segmentation

• Models of Consumer Demand

• Data Estimation

• Pricing as Constrained Optimization Problem

• Dynamic Pricing Models

• Nonlinear & Innovative Pricing Models

• Value Based Pricing

• Markdown Management

• Capacity Control as LP Model

• Capacity Control under Uncertainty

Course facts

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