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Prof. Dr. Sandra Transchel ist Professorin für Supply Chain und Operations Management an der Kühne Logistics University (KLU).
Von 2008 bis 2011 war sie Assistant Professor für Supply-Chain-Management an der Pennsylvania State University in den USA. Im Jahr 2011 war sie Gastdozentin an der Tuck School of Business in Dartmouth, USA. Sie erhielt 2008 ihren Doktortitel an der Universität Mannheim und hat ein Diplom in Wirtschaftsmathematik von der Otto-von-Guericke-Universität in Magdeburg.
Zu ihren Forschungsschwerpunkten gehören Supply-Chain-Management, Bestandssteuerung, Erlösmanagement und Produktionsplanung, wobei ihr aktueller Fokus auf dem Einzelhandelsbetrieb und der Integration von Angebots- und Nachfragemanagement liegt. Prof. Transchel beschäftigt sich außerdem mit der Forschung zur Lebensmittelversorgungskette, wobei der Schwerpunkt auf der Reduzierung von Lebensmittelabfällen und der Verbesserung lokaler Netzwerke für die Lebensmittelproduktion und -verteilung liegt. In ihrer Arbeit untersucht sie den Zusammenhang zwischen Nachschubrichtlinien, Lagerbeständen, Preisstrategien, Verderblichkeit und dem Substitutionsverhalten der Kundschaft sowie das optimale Preis- und Kapazitätsmanagement in Flugallianzen. Ihre Forschungsergebnisse wurden in Fachzeitschriften wie „Operations Research“, „European Journal of Operational Research“ und „International Journal of Production Research“ veröffentlicht.
Up Close & Personal
„Für mich zeichnet sich die KLU durch ihre überschaubare Größe und ihren Boutique-Charakter aus, wobei der Schwerpunkt ganz klar auf Logistik und Supply-Chain-Management liegt.“
– Prof. Dr. Sandra Transchel
Lehre
- Supply Chain Management with a focus on Warehousing and Logistics
- Managing cross-functional Operations in Supply Chains
- Sustainability-focused Supply Chain Management Strategies
Forschungsgebiete
- Computational Logistics
- Decision Support Systems
- Food Supply Chain Management
- Inventory Management
- Logistics
- Modeling & Simulation
- Operations Management
- Operations Research
- Optimization
- Revenue Management
- Sales & Operations Planning
- Stochastic Modeling
- Supply Chain Collaboration
- Supply Chain Coordination
- Supply Chain Inventory Management
- Supply Chain Management
- Supply Chain Operations
- Sustainable Operations
Ausgewählte Publikationen
Firms are increasingly interested in transport policies that enable a shift in cargo volumes from road (truck) transport to less expensive, more sustainable, but slower and less flexible transport modes like railway or inland waterway transport. The lack of flexibility in terms of shipment quantity and delivery frequency may cause unnecessary inventories and lost sales, which may outweigh the savings in transportation costs. To guide the strategic volume allocation, we examine a modal split transport (MST) policy of two modes that integrates inventory controls.We develop a single-product–single-corridor stochastic MST model with two transport modes considering a hybrid push–pull inventory control policy. The objective is to minimize the long-run expected total costs of transport, inventory holding, and backlogging. The MST model is a generalization of the classical tailored base-surge (TBS) policy known from the dual sourcing literature with non-identical delivery frequencies of the two transport modes. We analytically solve approximate problems and provide closed-form solutions of the modal split. The solution provides an easy-to-implement solution tool for practitioners. The results provide structural insights regarding the tradeoff between transport cost savings and holding cost spending and reveal a high utilization of the slow mode. A numerical performance study shows that our approximation is reasonably accurate, with an error of less than 3% compared to the optimal results. The results also indicate that as much as 85% of the expected volume should be split into the slow mode.
Abstract Empirical research has shown that the degree of order variability in supply chains is significantly influenced by product- and industry-specific factors. This paper analyzes the impact of perishability on order variability and the bullwhip effect in supply chains. We decompose the ordering process of a retailer into a sales and an outdating process and quantify their short- and long-term variability and correlation. We find differences to non-perishable product supply chains driven by the impact of the inventory depletion policy, stock-out management, and retailers service level requirement. These three factors significantly affect the retailer’s order variability and thus the decision making process and the profitability of the upstream supply stage. For the majority of instances, the perishable nature of a product results in the ordering process having a lower variability than the demand process. Only when inventory depletion is dominated by last-in-first-out in high service level environments, variability amplification can be observed. We propose a dynamic ordering policy for the upstream supply stage, taking into account negative correlation of retailer orders between periods. This dynamic policy may lead to substantial performance improvements. In a sensitivity analysis, we investigate the impact of shelf life, lead time and demand correlation.
We provide empirical evidence that the volatility of inventory productivity relative to the volatility of demand is a predictor of future stock returns in a sample of publicly listed U.S. retailers over the period 1985–2013. This key performance indicator, entitled demand–supply mismatch (DSM), captures the fact that low variation in inventory productivity relative to variation in demand is indicative of the superior synchronization of demand- and supply-side operations. Applying the Fama and French (1993) three-factor model augmented with a momentum factor (Carhart 1997), we find that zero-cost portfolios formed by buying the two lowest and selling the two highest quintiles of DSM stocks yield abnormal stock returns of up to 1.13%. These strong market anomalies related to DSM are observed over the entire sample period and persist after controlling for alternative inventory productivity measures and firm characteristics that are known to predict future stock returns. Further, we reveal that DSM is indicative of lower future earnings and lower sales growth and provide evidence that the observed market inefficiency results from investors’ failure to incorporate all of the information that inventory contains into the pricing of stocks.
We consider production systems in technology industries where output quality of a single production run has a large variance. Firms operating such systems classify products into different quality bins and sell units in one bin at the same tagged quality level and the same price. Consumers have heterogeneous quality preferences and choose that quality that maximises their net utility. We examine firms’ assortment, production and pricing problem. We present a three-stage solution procedure that optimises the production quantity, quality specification and number of bins. In that regard, we show that for a manufacturing technology with known quality distribution and known distribution of customers’ quality preference, the optimal assortment and production quantity are set such that on average, the demand of each bin is exactly fulfilled. We examine the impact of an improved manufacturing technology, variation in consumer preferences and changing price premium on the optimal assortment, lot size, market share, yield loss and the overall profitability. We further show that when the quality distribution of the manufacturing process is unknown, downward substitution leads to product offering of higher quality and higher prices. Finally, we discuss practical considerations for pricing, technology and optimal product offerings, and explain the proliferation of bins witnessed in the last decade in the processor industry.
The manufacturing complexity of many high-tech products results in a substantial variation in the quality of the units produced. After manufacturing, the units are classified into vertically differentiated products. These products are typically obtained in uncontrollable fractions, leading to mismatches between their demand and supply. We focus on product stockouts due to the supply–demand mismatches. Existing literature suggests that when faced with product stockouts, firms should satisfy all unmet demand of a low-end product by downgrading excess units of a high-end product (downward substitution). However, this policy may be suboptimal if it is likely that low-end customers will substitute with a higher quality product and pay the higher price (upward substitution). In this study, we investigate whether and how much downward substitution firms should perform. We also investigate whether and how much low-end inventory firms should withhold to strategically divert some low-end demand to the high-end product. We first establish the existence of regions of co-production technology and willingness of customers to substitute upward where firms adopt different substitution/withholding strategies. Then, we develop a managerial framework to determine the optimal selling strategy during the life cycle of technology products as profit margins shrink, manufacturing technology improves, and more capacity becomes available. Consistent trends exist for exogenous and endogenous prices.
Forschungsprojekte
CP-MEHRCE-LOGIN: DATipilot Communities - MEHRCE - Community Management for Innovative Reusable Systems
–Sandra Transchel
Read moreReusable Packaging in Hospitality Industry
–Sandra Transchel
Read moreCM-MEHRCE-D: DATipilot- Communities - MEHRCE - Community Management for Innovative Reusable Systems
–Sandra Transchel
Read moreRevLogStructure: Mehrweg zum Standard machen: Konzeption eines Betreibermodells für eine Reverse Logistics Infrastructure für Mehrweggebinde in der TakeAway-Branche
–Sandra Transchel
Read moreAcademic Positions
| since 2019 | Full Professor of Logistics and Supply Chain Management at Kühne Logistics University, Hamburg, Germany |
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| since 2011 | Associate Professor of Logistics and Supply Chain Management at Kühne Logistics University, Hamburg, Germany |
| 2014-2015 | Dean of Programs at Kühne Logistics University, Hamburg, Germany |
| 07/2011 - 12/2011 | Visiting Assistant Professor of Business Administration at Tuck School of Business at Dartmouth, Hanover, NH, USA |
| 11/2008 - 06/2011 | Assistant Professor of Supply Chain Management at the Department of Supply Chain and Information Systems, Smeal College of Business at The Pennsylvania State University, State College, PA, USA |
| 10/2006 - 02/2007 | Visiting Researcher at the Tuck School of Business, Department of Operations Management & Management Science (Prof. David F. Pyke) at Tuck School of Business at Dartmouth, Hanover, NH, USA |
Education
| 11/2008 | Doctoral Degree (Dr. rer. pol. equivalent to Ph.D.) in Business Administration at the University of Mannheim; Doctoral Thesis: Integrated supply and demand management in operations |
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| 03/2004 | Diploma in Business Mathematics at the Otto-von-Guericke University, Magdeburg; Diploma Thesis: “On the performance of linear replenishment policies of a production-inventory problem under random demand and yield” |
2026 - Honorable Mention in EMAC Sheth Foundation Sustainability Research Competition 2026
An Honorable Mention (among the top 3 submissions from 65 submissions) was awarded to: Jonah Blits (PhD Candidate at Kühne Logistics University) –“Tax for the Trash? Evidence from a Municipal Packaging Tax on Single-Use Takeaway Packaging”. It is a joint project with Prof. Dr. Sandra Transchel & Prof. Dr. Alexa Burmester.
Medienpräsenz
Forum Nachhaltig Wirtschaften





